On 27th and 28th September, we’re heading to Restaurant Tech Live at the ExCel, London, to showcase our award-winning mobile ordering system, Wi-Q, on stand 1232.
Restaurant Tech Live is a major new European exhibition dedicated to the emerging technology and services that are shaping the future of restaurant businesses, bringing together the latest products, services, systems and advancements from across the globe. The event will feature 200 suppliers and 150 expert led seminars along with talk shows, live demos and networking areas.
We’re excited to be amongst the exhibitors leading technology innovation within the catering industry, and we’ll be joining the panel of expert speakers too! On Tuesday, 27 September, Wi-Q’s Stephen Kennedy will be opening proceedings with his seminar on ‘Why Apps aren’t the future for restaurant technology’ in the Panasonic Seminar Theatre from 11am to 11.30am.
As Stephen explains, “It is now unusual for someone not to have some kind of mobile device on them, which is why so many businesses have turned to apps to communicate with their customers. But apps aren’t the future for the catering industry.”
“Consumers will soon be inundated if every brand has an app – they use memory, need updating and require log-in; they will become a hassle,” continues Stephen. “It’s like the scenario with loyalty cards – customers loved them but got overloaded with a purse full of cards. HTML technology has moved forward and can deliver a ubiquitous solution like Wi-Q, where consumers can access a branded, user-friendly ordering and payment solution via Wi-Fi from any mobile device.
In a recent survey we carried out in partnership with The Caterer magazine, 68% of respondents said their customers are now less tolerant to wait to order or pay. Stephen concludes: “The successful venues will be those who embrace technology to give their customers choice without limitations in how they browse, order and pay.”
If you want to find out more, or just say hello, you can join the Wi-Q team for a coffee on stand 1232
Order your free tickets for Restaurant Tech Live 2016